White truffle

MAKING THE ALBA WHITE TRUFFLE CELEBRATED THROUGH THE WORLD SINCE
1930

Ours is a family-run business which has managed to reinvent itself over the years by drawing inspiration from its glorious history, and today it leads the way in the fresh truffle and truffle-based product market with its modern outlook.
Three authentic Italian partners, Urbani Truffles, Prunotto Wines and San Pellegrino have joined forces to bring this monumental event to the US for the fourth year in a row, by partnering with local restaurants and chef’s to feature Piedmont wines with White Truffles from Alba and give consumers a memorable culinary experience during this special 10-day festival. About La Fiera Internazionale del Tartufo Bianco d’Alba The rare white truffle from the Alba region is world famous. Every year in the autumnal season between October and November, the truffle fair “Fiera Internazionale del Tartufo Bianco d’ Alba” takes place in the Palazzo Mostre e Congressi in Alba on consecutive weekends. It is one of the main showcases of high gastronomy and Italian excellence dedicated to the precious Alba White Truffle. The essence of the fair is the Alba White Truffle World Market where the Alba Truffle Show, Culinary Shows and Wine Tastings take place. Other regional delicacies such as wine, cheese, pasta and pastries are offered as well at this special fair, which constitutes a must-see and a highlight of the year for gourmets from all over the world. Every weekend of the Fair, exceptional guests from the world of entertainment and media talk about truffles, participate in debates, meetings, book launches, talk shows, workshops and cooking shows. Dedicated to real gourmets, and now known as Foodies Moments, they celebrate the marriage between the great cuisine and the Alba White Truffle, discovering the secrets of the most famous chefs who, for the occasion, consecrate their inspiration for recipes created specifically for the Alba White Truffle.
4th ANNUAL

The White Truffle Festival is an annual celebration of Alba white truffles, Piedmont wine, and Italian cuisine, modeled after the world famous Fiera Internazionale del Tartufo Bianco di Alba.​

HYSTORY
The Tartufi Morra was founded by Giacomo Morra in 1930 in Alba. It was the first company in the processing and marketing of the white truffle of Alba "Tuber Magnatum Pico". And it is thanks to Giacomo Morra that the fame of the white truffle of Alba and the Langhe spread throughout the world. He was in fact the creator of the Truffle Fair of Alba, which today still brings in visitors from all over the world. Brilliant marketer, Morra had the idea of giving, each year, on the occasion of the Exhibition, a truffle to the biggest celebrities of the time, Marilyn Monroe, Winston Churchill, Hitckoch, among others… it was a winning idea, that allowed the Truffle to become a subject of "desire". Motive for vaunt and pride for our company is the fact that we are the only ones to be able to use the coat of arms of the city of Alba in our logo, just to emphasize the unbreakable bond that exists between the company and its city. Today the company Tartufi Morra is a reality that is famous throughout the world: the brand is a sign of the history of Italian cuisine. The brothers Bonino, together with their staff, are those who have made possible the continuation of this old world, with absolute respect for the past and with their work directed towards making progress compatible with business ethics.

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